You might be interested in the research of Richard Willis. He was a contemporary of more well-known conformity researchers such as Solomon Asch and Stanley Milgram, but he had some interesting ideas, including what he called "anti-conformity," which is rebellion for the sake of rebellion. As he put it, "The more independent an individual is, the less conformity or anticonformity he can exhibit. The completely independent person may happen to behave in ways that are prescribed or proscribed by the norms of his group, but this is incidental” https://doi.org/10.2307/2786152
You might be interested in the research of Richard Willis. He was a contemporary of more well-known conformity researchers such as Solomon Asch and Stanley Milgram, but he had some interesting ideas, including what he called "anti-conformity," which is rebellion for the sake of rebellion. As he put it, "The more independent an individual is, the less conformity or anticonformity he can exhibit. The completely independent person may happen to behave in ways that are prescribed or proscribed by the norms of his group, but this is incidental” https://doi.org/10.2307/2786152
Looks interesting, thank you, I will check out his research.